Don’t Interview Too Many Users

Some Thoughts On Cognitive Bias

Some Thoughts On Cognitive Bias

User interviews are a key part of starting a startup. In order to start one, you need to make sure people need what you want. And if they do, you need to understand those needs. But when you drill down, the point of user interviews isn’t to identify needs—it’s to prove or disprove your assumptions about a problem that you …

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